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A Sealed Super Mario Bros. “Gloss Sticker” Copy Heads to Auction as a Trophy Nintendo Lot

A newly discovered NES pack-in points to what top-grade, early-production Nintendo can do when it’s truly untouched.

By Intelligent Collector Staff | June 3, 2026

Heritage Auctions’ June 12–13 Video Games Signature® Auction is positioned around a single idea that has become familiar across high-end collecting categories: the top example of a foundational issue is its own market. In this case, the headline lot is a newly discovered sealed copy of Super Mario Bros. tied to an original Control Deck bundle—presented as the earliest confirmed sealed example from its production variant.

The centerpiece is Super Mario Bros. — PSA 9.6 A++ Sealed (Gloss Sticker, Second Production), with Control Deck. Heritage describes the copy as discovered inside a brand-new NES console bundle roughly two months prior to the release, and notes that the “gloss sticker” style adopted in early 1986 makes this the earliest confirmed sealed copy for this sealed second-production run. The press release also states that only three sealed examples from this run are known, and that this one is the finest among them at PSA 9.6 A++.

That positioning matters because the auction record conversation in games is now well established, and Heritage references prior landmark results in the category (including Super Mario 64 and The Legend of Zelda record outcomes from its first standalone video game auction). Whether or not this lot surpasses those peaks will be decided in bidding, but the framing is consistent with other trophy markets: provenance of preservation and census position can be as important as the title itself.

The sale also includes another top-tier Nintendo cornerstone: The Legend of Zelda — PSA 9.6 A+ Sealed (NES TM, No Rev-A, First Production). Heritage calls it the highest-graded first-production example to appear at public auction, and points to its historical role in popularizing save-battery gameplay and sprawling, map-driven design.

From a market standpoint, the broader signal is less about one title and more about how the category rewards true early-production scarcity paired with third-party graded condition. When copies are not just “high grade” but plausibly the best-known example of an early run, pricing tends to detach from typical comps and move into fine-art-like territory—especially when a sale concentrates multiple “museum label” Nintendo lots in a single catalog.

Source: Heritage Auctions press release (June 3, 2026).

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