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Icons of Horology: Celebrating the Timeless Style of Cartier Watches

TIMEPIECES SPECIALIST JOSH HENDIZADEH DELVES INTO THE RICH WATCHMAKING HISTORY OF ‘THE JEWELER OF KINGS’

By Josh Hendizadeh   |   October 7, 2025

For nearly two centuries, Cartier has stood at the very center of jewelry and watchmaking, creating designs that transcend fashion and become cultural legends. Known as “the jeweler of kings,” Cartier has also shaped horological history, from creating the world’s first purpose-built wristwatches to redefining elegance through the Tank, the iconic watch Louis Cartier designed after the tanks of World War I. Heritage’s upcoming Cartier: Icons of Horology auction captures this legacy with a handpicked selection of watches that highlight the maison’s design genius and enduring appeal. See below for just a few of the standout lots in the October 20 auction.

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Cartier Rotonde De Cartier

Lot 12009: Cartier Rotonde de Cartier 18k white gold wristwatch Ref. W1556239

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Cartier 18k White Gold Rotonde

Lot 12022: Cartier 18k white gold Rotonde wristwatch Ref. W1550751

The Rotonde: Classic Form, Modern Substance

The Rotonde embodies Cartier’s contemporary vision of high watchmaking. Lot 12009 in 18k white gold pairs a deep blue dial with breguet hands and modern 40 mm proportions, while Lot 12022 expands the formula with a silver guilloché dial and practical “Grand Date” display. Together, these watches show how Cartier marries mechanical credibility with an unmistakable sense of panache.

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Cartier Santos

Lot 12032: Cartier Santos midsize octagon Ronde 18k yellow gold wristwatch with papers

The Santos: A Pioneer in Flight Reimagined in Gold

Created in 1904 for aviator Alberto Santos-Dumont, the Santos was among the first true wristwatches. Lot 12032 reinterprets this history in full jewelry expression: a midsize octagon case in 18k yellow gold, diamond hour markers, and diamonds set into the bracelet. Complete with its original papers, the watch represents Cartier’s pioneering spirit and its mastery of luxurious design.

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Cartier Tank Louis

Lot 12042: Cartier Tank Louis yellow gold wristwatch with service paperwork

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Cartier Stainless Steel Tank Basculante

Lot 12040: Cartier stainless steel Tank Basculante wristwatch Ref. 2405 with box

The Tank: Enduring Elegance

No article about Cartier timepieces is complete without the Tank, perhaps the most enduring watch design of the 20th century – and, arguably, the most obvious bridge between jewelry and watches for the maison. The Tank, in its infinite forms, should be a mainstay in any collection; just find the one you love! Lot 12042, the Tank Louis, embodies the archetype with its slim gold case, Roman numerals, and blued-steel hands – the blueprint for countless reinterpretations. Alongside it, Lot 12040, the Tank Basculante, offers a playful twist with a reversible steel case that flips to protect the dial, underscoring Cartier’s talent for reimagining its own classics.

What ties these lots together is Cartier’s rare ability to create watches that are at once practical, beautiful, and iconic. A Cartier watch oozes sheer class. Whether through the functional innovation of the Santos, the architectural clarity of the Tank, or the refined presence of the Rotonde, Cartier designs endure because they embody more than mechanics – they embody culture, elegance, and timeless style. With Cartier: Icons of Horology, Heritage reaffirms the maison’s singular place in watchmaking history, offering collectors the chance to own pieces that are not just watches, but chapters of design heritage.


About the Author

Josh Hendizadeah

JOSH HENDIZADEH is Director of Timepieces in Heritage Auctions’ New York office. Previously, he served as Senior Specialist for Watches at the Rago Wright auction house in Chicago, Authentication Specialist for watch startup Bezel, and frequent contributor to Watchonista. He is also a longtime vintage watch collector who has recently expanded his collection by adding select modern pieces. Hendizadeh can be reached at JoshH@HA.com or 310.916.8803.

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Intelligent Collector is a trusted resource serving owners of fine art, collectibles and other objects of enduring value. It is written for passionate, curious collectors who want to learn more about the assets they own, or wish to own, and then consistently make transactions that enhance their collecting experiences. Whether it’s auction highlights, interviews with top collectors or advice from industry-leading experts, Intelligent Collector strives to keep readers educated on the best place to sell fine art and collectibles.

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