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Elvis and Rolling Stones Posters Set Records in Heritage’s $2.1 Million Music Memorabilia Auction

A 1955 ELVIS PRESLEY CONCERT POSTER REALIZED $187,500 AND A 1969 ROLLING STONES ALTAMONT SPEEDWAY POSTER BROUGHT $93,750, LEADING A RECORD-BREAKING EVENT.

By Intelligent Collector staff 

The standout result of Heritage Auctions’ April 11–13, 2024 Music Memorabilia & Concert Posters Signature® Auction was an original 1955 Indianapolis concert window card advertising Elvis Presley, produced just after he signed with RCA. The piece realized $187,500, more than quadrupling the previous auction record for an Elvis poster, also set by Heritage in 2018. 

Also breaking records was a 1969 Rolling Stones Altamont Speedway concert poster, which sold for $93,750, the highest price ever achieved for a Stones poster. The elusive artifact from the infamous California festival came from the collection of noted music memorabilia collector David Swartz. 

“I’ll be honest, I was so excited I lost sleep both nights when our Altamont and then Elvis Indy went for multiples of what we had projected,” said Pete Howard, Heritage’s Director of Concert Posters. “These two dark horses… blew the doors off the place with spectacular finishes.” 

The April event totaled $2.1 million, with posters accounting for $1.8 million, the highest-ever auction total for concert posters. The results underscored the growing appreciation for the artistry and history behind these cultural touchstones. 

As Howard noted, “Heritage is extremely pleased and humbled to have just concluded the richest concert poster auction in history.” 

These historic results reaffirm that when it comes to selling rare and record-breaking concert posters, Heritage Auctions is the best place for consignors to achieve top prices. 

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Intelligent Collector is a trusted resource serving owners of fine art, collectibles and other objects of enduring value. It is written for passionate, curious collectors who want to learn more about the assets they own, or wish to own, and then consistently make transactions that enhance their collecting experiences. Whether it’s auction highlights, interviews with top collectors or advice from industry-leading experts, Intelligent Collector strives to keep readers educated on the best place to sell fine art and collectibles.

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